Director & Counsel - Advertising, Marketing, and Media at American Express

Job Description

Work Location Options:Hybrid

Director & Counsel – Advertising, Marketing, Customer Experience Team

General Counsel’s Organization:

Where great legal minds influence global business strategy.

Our mission is to protect and strengthen American Express through legal expertise and strategic advice that helps our business partners manage risk, identify opportunities, and deliver on the company’s promise of exceptional products and services. Given the dynamic nature of the global payments industry and the valued partnership between our team and the business, we see it as imperative to attract and develop talented people by:
• Providing rich work experiences and opportunities for professional development
• Recognizing and rewarding those who drive and deliver results
• Respecting and valuing diversity, integrity, and personal accountability

Role & Responsibilities:

Help propel your team and its business partners to success.

This role is responsible for leading and advising on a range of complex legal matters pertaining to: (i) talent and influencer contracting; (ii) media buying (with an emphasis on digital media); (iii) experiential marketing, social media marketing, influencer marketing, content marketing, real-time marketing, multicultural marketing, advertising (including native advertising), search engine marketing, and cause marketing; (iv) marketing claims and offer terms; (v) publishing (digital and print); (vi) press materials; (vii) sweepstakes and contests; and (viii) commercial co-ventures.

Here’s just some of what you’ll do in this role:
• Draft, review, and negotiate complex talent and influencer contracts with sophisticated counterparties.
• Develop media buying terms and effectively collaborate with media agencies to draft, review, and negotiate contracts with publishers and platforms.
• Review advertising and marketing claims (including disclosures), offer terms, and associated materials; develop guidelines for such advertising and marketing, including social media posts, use of emojis, images, and other third-party content.
• Accurately and efficiently identify and classify risks (probability and impact) and support business colleagues to mitigate and manage those risks.
• Develop and maintain as current a suite of contract templates for use by legal and business colleagues, including releases.
• Communicate complex legal concepts and risks in a clear and concise manner while identifying innovative solutions to challenges in a collaborative solutions-oriented manner.
• Develop strong relationships of trust; generate buy-in (internal and external to American Express) on issues of importance to achieve enterprise objectives.
• Leverage well-developed business acumen and a deep understanding of media, advertising, marketing, and brand management to advise business colleagues on initiatives, transactions, and challenges.
• Collaborate with colleagues across the enterprise (at various levels of seniority) to receive and provide subject matter expertise relevant to the role.
• Manage competing priorities and aggressive timelines/deadlines; be responsive and provide prompt support.

Minimum Qualifications:
• Both a bachelor’s degree and Juris Doctor
• Qualified to practice law in the State of New York, Florida, or equivalent
• 8+ years of relevant in-house and/or law firm experience

Preferred Qualifications:
• Strong transactional experience effectively draft, review, and negotiate talent, influencer, media buying, and event sponsorship contracts, releases, sweepstakes and contest rules, event and ticketing terms and disclosures.
• Honed analytical and problem-solving skills and ability to identify and classify risk accurately and efficiently.
• Team-oriented, self-starter, with excellent interpersonal and communication skills.
• Ability to identify the important from the urgent and to accurately prioritize tasks and get things done timely.
• Ability to generate innovative solutions to challenges.
• Ability to communicate complex issues clearly and persuasively.
• Ability to build relationships and partner with others to drive results.
• Capacity to be agile and pivot appropriately when presented with new information or evolving circumstances.
• Ability to identify and implement process improvements to enhance efficiency and productivity.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Salary Range: $170,000.00 to $255,000.00 annually + bonus + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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