Marketing Communications Manager at Michael Page International Inc

• Join a global law firm with a welcoming and collaborative culture!
• Competitive salary and benefits package
About Our Client

Our client is an international law firm with offices in New York, Paris, Washington, DC, and London. They have an outstanding record of success in high-stakes and high-profile litigation, investigations, and transactions for their clients, including major financial institutions and companies across the world.
Job Description

Editorial Development and Management
• Responsibility for drafting, editing, and disseminating content for external and internal marketing and communications projects, from firm announcements to long-form thought leadership
• Responsibility for continuous monitoring, optimization, proactive content improvement, and rapid updating and synchronization of all content on every platform, including the firm's website and social media channels, third-party profiles (eg, online directory profiles), and alliance partner content (eg, CLE materials)
• Plan, design, edit, and manage the repurposing of thought leadership and marketing content across a wide range of platforms and channels
• Develop and continually update the cross-platform editorial calendar for the firm
• Develop internal training materials, tips, and campaigns to encourage content sharing
• Assist in developing internal style manuals to promote firmwide editorial consistency
• Continuously identify, edit, and manage all attorney and firm profiles and other marketing content found online; correct outdated firm profiles and materials

MarCom Campaigns, Design, and Production
• Write, produce, and oversee content, design, dissemination, and tracking for email campaigns, email newsletters, thought leadership, and other MarCom projects
• Convert content and data into interesting infographics to accompany the firm's marketing and communications content
• Hands-on planning, creation, post-production, and delivery of podcasts, videos of varying length and complexity, interactive webinars, online and in-person events, and related audiovisual and interactive content
• Lead or assist with the implementation of internal communications campaigns, including the management of internal communications platforms such as intranets, online collaboration tools, and multi-media and interactive communications
• Produce and deliver graphics for event signage and materials, online and print collateral, web content, key presentations, social media posts, ads, video posts, and other design projects

Event Management
• Oversee the planning, implementation, and excellent execution of all aspects and logistics for the firm's internal and external events (virtual and in-person) including dinners, receptions, webinars, seminars, other educational programming, and marquee and special events.
• Oversee the firm's robust sporting event and season ticketing program and related internal and event producer systems
• Negotiate contracts and build relationships with vendors, outside contractors, and suppliers.
• Oversee the purchasing and design of firm-branded promotional items.
• Provide on-site management for firm events and coordinate all details of event deliverables, including handout materials, name badges, signage, giveaways, etc.

Website and Digital Marketing and Management
• Serve as the marketing and communications lead responsible for posting and editing content - including practice descriptions, announcements, media mentions, news items, etc. - on the firm's website, social media channels, email marketing platform, and the gamut of marketing channels
• Conduct regular audits of the firm's website for broken links, style consistency, outdated content, and potential typos and correct as needed
• Manage and encourage regular contributions by attorneys to blogs or other online content
• Assist practice groups and lawyers in boosting their social media presence, elevating profiles, creating content for sharing, and conducting training workshops
• Assist in the optimization of content for SEO; perform competitive analyses and market research to provide suggestions for improving the quality of content, new channels to reach target audiences, and other marketing communications tactics
• Manage the firm's marketing digital assets, such as image files and visual identity materials

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.
The Successful Applicant
• Several years of professional services marketing communications experience at a management level desired. Law firm experience a plus
• Proven prior responsibility for marketing and communications campaigns
• Demonstrated ability to successfully manage projects from beginning to end, as well as experience with long-term planning, follow-up recommendations, and results tracking.
• Extensive experience with leveraging content and editorial management systems, email campaigns, event management tools, and marcom data quality and best practices
• Experience leading junior team members and providing oversight as a project leader
• Ideally, hands-on knowledge of InDesign or similar; experience producing podcasts, videos, and visual social media content (such as social media cards, gifs, and trailers)
What's on Offer
• Join a global law firm with a welcoming and collaborative culture!
• Competitive salary and benefits package
• hybrid role in Manhattan, NY - 3 days in-office and 2 days remote
• Midtown office location
• 20 days PTO

Web Reference : AJF/493700258-744
Posted Date : Mon, 26 Dec 2022

Please note, to apply for this position you will complete an application form on another website provided by or on behalf of Michael Page International Inc. Any external website and application process is not under the control or responsibility of Careerboard - New York Jobs