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Law Firm Chief Marketing Officer (CMO) - Remote at How to Manage a Small Law Firm

How to Manage a Small Law Firm


St. Louis, MO, US

Not defined

25 Dec → 24 Jan


Job Description

About How to MANAGE a Small Law Firm

How to MANAGE a Small Law Firm is a fast-growing and highly-entrepreneurial business management, personal development and coaching company, specializing in solo and small law firms. Inc. Magazine has named How to MANAGE a Small Law Firm to its list of the 5,000 fastest growing privately held companies in the United States every year since 2015. We've also been named by Inc as one of the "Best Places To Work".

We are very much a "start-up" with a fast-paced growth focused environment. Working with us can prove to be the best job you ever had or the most frustrating depending on your flexibility, team-spirit, commitment to our clients and your realistic expectations about what it's like to work in a fast-paced growing business.

About the Position

How to Manage a Small Law Firm has an opportunity for a full-time fractional Chief Marketing Officer (CMO) remote position that is as challenging as it is rewarding. The opportunity is ideal for a go-getter with a strong work ethic who is looking for a position in which to grow. We strive to help and support law firm owners who are facing challenges in marketing their law firm, and this position is crucial in allowing us to effectively help them.

What is a fractional CMO? Your duties as fractional CMO would be to conduct an initial marketing diagnostic call with each law firm to triage which marketing strategies are working and which ones are not, complete a monthly check-in call to review the firm's most recent metrics, develop a 30 day action plan designed to move the needle on improving their marketing results, facilitate a quarterly call with the firm owner, their internal marketing team and their vendors to review KPIs and ROI for all ongoing campaigns and review plans and proposals for new campaigns to be launched in the next several quarters, address any issues between vendor(s) & the firm owners and to help them make data-driven decisions to consistently improve their marketing ROI.

This remote position requires a person who is positive, energetic, creative, and have the ability to hold firm owners accountable, with a natural inclination to want help anyone they're talking to. Since telephone/video correspondence is a core and significant responsibility of this position, and since it will consume a significant amount of your time every day, excellent phone/video etiquette and a corresponding confidence are necessary.

You must be a team player. We are strong believers in the team approach and our company is a team environment. You will be working with other wonderful members of our team who work hard to get the job done right and who take pride in their work, and we are all expected to lift each other up in order to help our law firm owners achieve their goals and grow. We are friendly and kind to one another, and we have an enjoyable work environment, but we know that there's a time to have fun and a time to work. If this is consistent with your mindset, we look forward to receiving your application.


Ability to review marketing plans and provide feedback with strategies and tactics (both short and long term) to ensure that the business owner reaches or exceeds revenue targets.
Strong understanding of direct response marketing fundamentals designed to get prospects to take immediate action as opposed to institutional or "branding" style marketing designed to "get their name out there."
Directs the internal marketing team for the business to:
Research, analyze, and monitor market, financial, technological, and demographic factors so that opportunities may be capitalized on quickly and the possibility of competitors capturing market share is minimized.
Plan, oversee the business's CRM systems, advertising and promotion activities.
Help law firm owner select and project manage outside contractors or vendors on ongoing marketing projects.
Help law firm owner work with writers and graphic artists and oversee copywriting, design, layout, and production of marketing items.
Achieve satisfactory ROI on marketing tactics as well as achieve a satisfactory share of the market.
Evaluate results to ensure moving swiftly in relation to marketing challenges and opportunities to be certain that revenue targets are reached or exceeded.
Help law firm owner conduct client feedback activities through implementation of client surveys and implementation of complaint systems to avoid and/or calm dissatisfied clients.
Help law firm owner create and implement a marketing metrics systems dashboard that tracks results so there is a data driven feedback system to aid in decisions.
Experience with mindset issues known to coaching entrepreneurs such as money issues, the cycle of quitting, need to be right, need to be special, need for love, security, self-esteem, etc.
Ability to lead and develop law firm owners who can then manage themselves and their business.
Ability to create top quality work product and craft solutions to problems presented by Members via policies, systems and procedures.
Ability to diagnose performance issues within current marketing strategies and work with business owner, their staff and vendors to develop quarterly action plans for improvement.
Ability to direct a team of internal marketing staff and vendors for a business to build an effective direct response marketing/sales funnel.
Ability to educate business owner to be a better consumer of vendor services including:
The difference between direct response v. institutional marketing strategies.
How to create powerful marketing messages that make people take action.
The value of a list.
How a funnel works and creating compelling calls to action.

Education and Experience:

At least 10 years experience in marketing a successful small law firm or 7 years experience in marketing a successful small business with revenues of $250,000 - $5,000,000 annually with a minimum of 35-40% annual revenue growth.
Extensive knowledge of the seven working parts of every successful business in terms of Marketing, Sales, Factory, People, Physical Plant, Money/Metrics and the Owner.
B. A. degree with major in business, marketing, advertising, or communications preferred. MBA a plus. A strong track record with or without a degree is essential.
Development of marketing plan aligned with overall business plan.
Strong background in the analysis of key marketing metrics.
Development of action plans to keep marketing results aligned with business plan and budget.
Knowledge of a broad range of marketing strategies both online and offline

Base compensation is commensurate with experience. We also offer a bonus plan that gives you more control over what you can earn, and that ensures that you succeed when you help your assigned law firm owners succeed. Additional benefits include paid holidays, employee health insurance, 401k match, continuing education opportunities, team activities, and a remote work environment.

Thank you for taking the time to read this listing, and if you believe you would be a good fit for the position, we look forward to hearing from you.

Collaborating within a distributed workforce

This is a remote / virtual position. Other than our live quarterly team meetings (discussed below) this job can be done from your home office. With that said, while a virtual environment lends itself to a great deal of flexibility and efficiencies that are highly prized by most members of our team, this is a very full-time job - requiring over 40 hours per week (often 50 hours per week, for many on our team) for the average Management Advisor to execute successfully.

Each quarter our firm hosts a conference for our members (with hundreds in attendance at each event) at an upscale hotel in locations that rotate across the country. You will be expected to attend these meetings each quarter to maintain close connections with the clients assigned to you, keep yourself apprised of what we are teaching them, and learn all the inside jokes and nuances that keep this community of highly entrepreneurial lawyers tightly bound.

You will also be expected to attend weekly team meetings by videoconference for ongoing training, education and to discuss and hear being discussed any "problem cases" you need to remain aware of, and engage in reporting and other conference calls with the other members of the team to keep us all in the loop and ensure each of our clients feels the benefits of having a true collaborative team on their side.


Submitting an application should be straightforward using the "Apply Now" button. Please note - if you have applied in one location, you should not apply in other locations. Doing this will not increase your chances of being hired, or seen. Rather, it requires us to delete all of your additional applications. So, the best way to respect your time and ours is to apply once only. You'll know you are in our system when you receive an email with the next steps from Hunter Gregory, who handles much of our recruiting here at How to Manage a Small Law Firm.

Apply Today!

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