Regional Marketing Coordinator at Reed Smith LLP

Reed Smith LLP

Full-Time

Washington, DC, USA

Not defined

11 Nov → 11 Dec

Job Description

US Job Description

Firm Information

Reed Smith is a global relationship law firm with more than 1,700 lawyers in 30 offices throughout the United States, Europe, Asia and the Middle East.
Founded in 1877, the firm represents leading international businesses, from Fortune 100 corporations to mid-market and emerging enterprises.

Its lawyers provide litigation and other dispute resolution services in multi-jurisdictional and other high-stakes matters; deliver regulatory counsel; and execute the full range of strategic domestic and cross-border transactions.

Reed Smith is a preeminent advisor to industries including financial services, life sciences, health care, advertising, entertainment and media, shipping and transport, energy and natural resources, real estate, manufacturing, technology, and education.
For more information, visit

Position Summary

The regional marketers ("RMs") are those on the "front lines" of the Marketing Department and act as the go-to person for all marketing efforts driven by their assigned offices or regions.

RMs' projects are primarily driven by the Office Managing Partner(s) ("OMPs") in their office, and in relation to firm-wide branding campaigns executed locally.
In addition, RMs provide support for industry/practice development efforts within their region, in collaboration with Business Development ("BD").

This position is responsible for strategically executing various regional and practice group marketing initiatives in the Washington, DC/Tysons/Richmond market.
The individual is the regional marketer in the region, and as such, must be visible, approachable, flexible, and proactive. The regional marketing coordinator should have a solid understanding of the Washington, DC/Tysons/Richmond business, philanthropic, and political community.

Additionally, access to our U.S. offices will be limited to personnel who are fully vaccinated from COVID-19.

If you believe that you require an accommodation to this policy because of a medical, religious or other reason, please let us know at the time of your interview so that a reasonable accommodation can be discussed.
Essential Functions

Office Managing Partner (OMPs) relationship and elevating the Reed Smith brand in Washington, DC/Tysons/Richmond:

Collaborate directly with the OMPs to coordinate and oversee all external and client-facing initiatives in the Washington, DC/Tysons/Richmond market

Support strategic development and tactical deployment of marketing programs that build the Reed Smith brand within the Washington, DC/Tysons/Richmond market including advertising, sponsorships, client educational and entertainment events, and community support initiatives.
Leverage broader firm-wide client development and profile-raising efforts

Coordinate community support and office-supported practice development sponsorships at the local level, including ads, branding, attendance at events, and evaluating ROI

Work with OMPs to determine viability of regional market client entertainment requests (such as sporting events) and client receptions.

Execute requests according to established best practices, including site selection, mailing list development and circulation of same, tracking RSVPs, logistics for guest reception, on-site management, and follow-up with targets.
Regional entertainment may be on behalf of practice groups, OMPs, or industry-related groups

Coordinate with the OMPs on regional marketing budget matters. This includes consultation on budget development (defining priority programs for funding); monitoring actual expenditures versus budget; evaluating expenses; (re)classifying expenses; maintaining budget files; contacting Accounts Payable with questions or to request investigation; verifying expenses and invoices; and preparing check requests

Drive internal communications for the offices and report marketing/BD successes

Work directly with the OMPs to monitor competitive developments within the region and recommend marketing responses

Work with OMPs and the office administrative teams to develop and implement the offices strategic plan

Implement firm-wide branding campaigns at the local/regional level as assigned

Gather financial information through various financial report links specific to objectives of requests and synthesize that information into usable presentation formats

Act as local support for firm-wide initiatives, such as Alumni, Diversity & Inclusion/ Women's Initiative, Pro Bono

Stay abreast of PR activity & initiatives relating to assigned region and connect lawyers with PR team members as matters/projects arise

Participate in the new attorney onboarding process

Oversee external local/regional marketing vendor relationships

Work with in-house Graphics Team to prepare appropriate community support advertisements, invitations, and other collateral designs

Track attorney board memberships, leadership activity & professional affiliations

Collaboration with Business Development (BD) on Practice and Industry- Driven Projects

Organize and perform marketing & BD training for lawyers locally as needed/requested and educate lawyers and secretaries in assigned region regarding new processes

Lateral recruitment – assist with local elements of the onboarding plan with appropriate PR/Communications and BD team

Work with BD to gather information on and assess membership opportunities in regional business and/or trade organizations and boards

Collaborate with BD on region-specific marketing collateral as needed

Events

Organize all in-person, hybrid, and virtual regional profile-raising & cross-practice events, including community support galas/dinners, office anniversary/milestone events, webinars, internal Senior Management/Executive Committee meetings and regional MCLE Days (multiple- practice) according to established best practices, including: site selection, mailing list development and circulation of same, tracking RSVPs, catering management, logistics for guest reception, on-site management, and follow-up with targets, etc.
In collaboration with practice group events/seminars, team with BD members with on-site logistics and execution. This would include event registration, conference room reservations, and liaising with guest reception and hospitality

Marketing Liaison role with an assigned Business Inclusion Group (BIG)

Participating in BIG Leadership Team meetings to share ideas, provide marketing advice, and develop programs and initiatives

Coordinate the planning, research, coordination, and execution of client-facing BIG events and firm initiatives in collaboration with the DE&I Core Team, other BIGs, and/or external partners

Collaborating with the BIG Leadership Team to share ideas, develop content, and produce external communications (videos, web content, brochures, social media posts, etc.)

Collaborating with the BIG Leadership Team to develop its annual budget and strategic plan

Developing, coordinating, and executing client-facing BIG focus month activities with BIG leadership

Organizing the BIGs' library of marketing assets, content, and collateral

Coordinate with the DE&I Core Team to share new BIG content and updates to existing BIG content

Maintain BIG boilerplate content created for client-facing presentations and proposals

Working with the various marketing functions (Design, RS Events, Communications, Marketing Solutions, etc.) to produce materials needed for BIG initiatives and make arrangements for client-facing BIG events

Requirements

Condition of Employment:

All personnel designated as office-based, hybrid or flexible under the Firm's Flexible Work Policy are required as a condition of their employment to have had the initial series of COVID-19 vaccinations, meaning either two doses of Pfizer or Moderna or one dose of Johnson & Johnson.
This policy applies to all U.S. partners and employees, regardless of full-time, part-time, temporary, exempt, non-exempt, or any other status or classification.

If you believe that you require an accommodation or exemption to this policy because of a medical, religious or other reason, please discuss with the recruiter so that a reasonable accommodation can be considered.

Education:
College-level training in Marketing or related field or related experience.

Experience:

Two to Five years' experience in Legal Marketing, professional services or DC/Tysons/Richmond community roles preferred in a coordinator role requiring independent work and demonstrated project & personnel leadership.

Skills:
Strong computer skills including advanced knowledge of Microsoft Word, Excel, and PowerPoint. Ability to work with little supervision. Excellent communication skills, both written and verbal. Must have high degree of poise and professionalism when interacting with internal and external contacts. Ability to prioritize workload and solve problems quickly. Must be able to assist individuals of various levels with needs and problems and react to difficult situations appropriately.

Other

Supervisory Responsibilities:

Equipment To Be Used:
Personal computer and other office equipment such as telephone, calculator, fax, machine, copier, scanner, etc.

Typical Physical Demands:
Manual dexterity sufficient to operate standard office equipment.

Typical Mental Demands:
Able to deal with stress associated with fast-paced work environment. Multiple priorities/tasks. Make judgment decisions and adapt to changing work situations. Grasp and apply new ideas. Communicate with various personalities at all levels.

Working Conditions:
Works in typical office setting. Occasionally called upon to work hours in excess of your normal daily schedule.

Reed Smith offers a challenging work environment, business casual dress code and a total compensation package that includes a competitive salary, flexible benefits program, tuition assistance, and generous 401 (k) plan.
Reed Smith is an Equal Opportunity Employer.

Reed Smith's success depends heavily on the effective utilization of qualified people, regardless of their race, ancestry, religion, color, sex, age, national origin, sexual orientation, gender identity and/or expression, disability, veteran's status, or any characteristic protected by law.
As a firm, we adhere to and promote equal employment opportunity for all.

Reed Smith provides reasonable accommodations for persons with disabilities, including in the application and interview process.

Qualified candidates only. No search firms.

Job Responsibilities

  • The regional marketers ("RMs") are those on the "front lines" of the Marketing Department and act as the go-to person for all marketing efforts driven by their assigned offices or regions
  • The individual is the regional marketer in the region, and as such, must be visible, approachable, flexible, and proactive
  • Collaborate directly with the OMPs to coordinate and oversee all external and client-facing initiatives in the Washington, DC/Tysons/Richmond market
  • Support strategic development and tactical deployment of marketing programs that build the Reed Smith brand within the Washington, DC/Tysons/Richmond market including advertising, sponsorships, client educational and entertainment events, and community support initiatives
  • Leverage broader firm-wide client development and profile-raising efforts
  • Coordinate community support and office-supported practice development sponsorships at the local level, including ads, branding, attendance at events, and evaluating ROI
  • Work with OMPs to determine viability of regional market client entertainment requests (such as sporting events) and client receptions
  • Regional entertainment may be on behalf of practice groups, OMPs, or industry-related groups
  • Coordinate with the OMPs on regional marketing budget matters
  • This includes consultation on budget development (defining priority programs for funding); monitoring actual expenditures versus budget; evaluating expenses; (re)classifying expenses; maintaining budget files; contacting Accounts Payable with questions or to request investigation; verifying expenses and invoices; and preparing check requests
  • Drive internal communications for the offices and report marketing/BD successes
  • Work directly with the OMPs to monitor competitive developments within the region and recommend marketing responses
  • Work with OMPs and the office administrative teams to develop and implement the offices strategic plan
  • Implement firm-wide branding campaigns at the local/regional level as assigned
  • Gather financial information through various financial report links specific to objectives of requests and synthesize that information into usable presentation formats
  • Act as local support for firm-wide initiatives, such as Alumni, Diversity & Inclusion/ Women's Initiative, Pro Bono
  • Stay abreast of PR activity & initiatives relating to assigned region and connect lawyers with PR team members as matters/projects arise
  • Participate in the new attorney onboarding process
  • Oversee external local/regional marketing vendor relationships
  • Work with in-house Graphics Team to prepare appropriate community support advertisements, invitations, and other collateral designs
  • Organize and perform marketing & BD training for lawyers locally as needed/requested and educate lawyers and secretaries in assigned region regarding new processes
  • Lateral recruitment – assist with local elements of the onboarding plan with appropriate PR/Communications and BD team
  • Work with BD to gather information on and assess membership opportunities in regional business and/or trade organizations and boards
  • Collaborate with BD on region-specific marketing collateral as needed
  • Organize all in-person, hybrid, and virtual regional profile-raising & cross-practice events, including community support galas/dinners, office anniversary/milestone events, webinars, internal Senior Management/Executive Committee meetings and regional MCLE Days (multiple- practice) according to established best practices, including: site selection, mailing list development and circulation of same, tracking RSVPs, catering management, logistics for guest reception, on-site management, and follow-up with targets, etc
  • In collaboration with practice group events/seminars, team with BD members with on-site logistics and execution
  • This would include event registration, conference room reservations, and liaising with guest reception and hospitality
  • Participating in BIG Leadership Team meetings to share ideas, provide marketing advice, and develop programs and initiatives
  • Coordinate the planning, research, coordination, and execution of client-facing BIG events and firm initiatives in collaboration with the DE&I Core Team, other BIGs, and/or external partners
  • Collaborating with the BIG Leadership Team to share ideas, develop content, and produce external communications (videos, web content, brochures, social media posts, etc.)
  • Collaborating with the BIG Leadership Team to develop its annual budget and strategic plan
  • Developing, coordinating, and executing client-facing BIG focus month activities with BIG leadership
  • Organizing the BIGs' library of marketing assets, content, and collateral
  • Coordinate with the DE&I Core Team to share new BIG content and updates to existing BIG content
  • Maintain BIG boilerplate content created for client-facing presentations and proposals
  • Working with the various marketing functions (Design, RS Events, Communications, Marketing Solutions, etc.)
  • to produce materials needed for BIG initiatives and make arrangements for client-facing BIG events

Requirements / Qualifications

  • College-level training in Marketing or related field or related experience

  • Strong computer skills including advanced knowledge of Microsoft Word, Excel, and PowerPoint

  • Ability to work with little supervision

  • Excellent communication skills, both written and verbal

  • Must have high degree of poise and professionalism when interacting with internal and external contacts

  • Ability to prioritize workload and solve problems quickly

  • Must be able to assist individuals of various levels with needs and problems and react to difficult situations appropriately

  • Personal computer and other office equipment such as telephone, calculator, fax, machine, copier, scanner, etc

  • Manual dexterity sufficient to operate standard office equipment

  • Able to deal with stress associated with fast-paced work environment

Benefits/What We offer

  • Reed Smith offers a challenging work environment, business casual dress code and a total compensation package that includes a competitive salary, flexible benefits program, tuition assistance, and generous 401 (k) plan

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